The instructional flick, titled Modern Football, was shot by Altman in 1951. It tells the story of “a scrawny freshman named Jones, who, with the help of Wheaties … lives out his bleacher dreams of quarterback glory.” (Note: Wheaties is a sponsor, which is why it’s also part of the plot.)
Modern Football is one of 27 sponsored films Altman made for the Kansas City, Mo.-based company Calvin Communications. No other print is known to exist.
Filmmaker Gary Huggins discovered the flick at a Kansas City drive-in while he was making his own movie. And here’s the cool part: He has uploaded the whole thing onto YouTube.